The effect of website attributes and mental involvement online impulse purchases

Factors influencing impulse buying during an online purchase

ii I hereby declare that I am the sole author of this thesis. This is a true copy of the thesis, including any required final revisions, as accepted by my examiners. I understand that my thesis may be made electronically available to the public. Abstract An important element in retailing is the use of impulse purchases; generally small items that are bought by consumers on the spur of the momen...

The Impact of Usability on the Intention of Planned Purchases in E-commerce Service Websites

For e-commerce websites to be successful in a highly competitive environment, the designers and managers should know what usability attributes can affect the probability of customers’ making purchases. This paper proposes a website usability study to measure attributes and the users’ intention of planned purchases. This study provides a designer’s perspective of the online customer which can be...

Websites Attributes in Urging Online Impulse Purchase: An Empirical Investigation on Consumer Perceptions

A multitude of evidences show impulse purchase is prevalent online, yet relatively limited knowledge is available on this phenomenon. The study borrows marketing wisdom to information systems space to quantify how the website cues (products availability, website ease of use and visual appeal) affect personality traits (instant gratification, normative evaluation and impulsiveness) to urge the i...

Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

Fostering Future Purchase Intentions through Website Interactivity: the Mediating Role of Consumer Trust

Online interactivity offers the opportunity for e-sellers of developing closer and more personalized relationships with their customer base. Despite the fact that interactivity effect on consumer perceptions has been proved, the effectiveness of interactivity to encourage future purchases remains unclear. This study attempts to explain the relation among interactivity, consumer trust, and futur...